Tolulope Olalere aka “Ojulewa” is the Creative Director & Gele Specialist at Ojulewa Makeovers. A graduate of accountancy and MBA from FUA Akure, with over 10 years of banking experience. Tolu realised her passion for makeup & gele artistry while working as a marketing staff of FCMB Plc. She knew there was more to her than the banking hall, besides she has always wanted to be an entrepreneur. The banking environment prepared her, having worked in credit & marketing dept, this gave her a good understanding of a business operation, in-depth discipline, corporate & strategic planning & the intricacies of running a profitable business. What stands the Ojulewa brand apart is it unique Avant Garde Gele Styles. She can boast f over 40 Iconic Gele Styles. Ojulewa believes in the rich African Culture, our unique head wraps which we proudly showcase and export to various countries around the world. She has gone on tour to various European counties and the USA to showcase this beautiful culture and creative art from Nigeria. Tolu saw the gap in the Gele artistry when she came into the make-up industry and was determined to bridge it. Presently the Ojulewa group has three subsidiaries.
- The Ojulewa Make-up studio is a brand that specialises in giving people the glamorous look they so desire, ranging from bridal to runway and everyday make-up.
- The Ojulewa Training Institute gives young make-up enthusiast the opportunity to become a professional makeup artist.
- The Ojulewa Gele Academy was established to bridge the gap in the art of Gele tying and also promote creativity at the grass root level.